Meccabingo.com players are celebrating after a million pounds in prize money has been won following the launch of its latest innovation, BOB.
The new game, which only launched last month, has seen over 100,000 wins and a share of one million pounds paid out.
With customer feedback citing ‘the same people keep winning’ and ‘I never win’ as the most common complaints when playing online, Mecca’s Best Odds Bingo (BOB) has been designed from the outset to represent fun, fairness and winning.
The focus of the new game is centred around increasing customers odds of winning and BOB offers five different price and prize points to suit players’ needs. BOB completely redefines the mechanics of an online bingo game, giving a more fair and equal opportunity to all players playing.
James Boord, Head of Bingo for meccabingo.com, said: “We are excited to see the first month has been so successful. Our mission is to create more chances of winning than ever before and the results we’ve seen since launching are a testament to this.
“BOB is a real innovation for Mecca, born from broad customer feedback and bringing the format back to focus on fun, fairness and winning. Everything has been carefully developed with player entertainment in mind. The game is designed to be simple, user friendly and fun.”
Mecca anticipates the appeal will come from the fact that everyone is on a level playing field, there are no biases towards people who can spend more, given that everyone has the same chance to win, and attracting interest from customers who enjoy the thrill of winning more often.
Boord, continues: “The game offers something new and exciting, creating the buzz of winning, and winning more often, which in turn offers a more engaging and exciting experience for our players. The hand of BOB is the main feature throughout the game, it allows players to create their own perception of who BOB is and is there to represent being on the players side. The hand lives through all elements of the game from logo through to the individual tickets. Living in a colourful world, created from the Mecca brand colour palette.”
Angus Nisbet, Managing Director of Playtech Bingo, said “Bingo in Britain is a strong growth area thanks to innovative products like Mecca’s BOB. It’s a real game-changer and an example of a highly collaborative project between our two teams. With new technologies allowing us to respond directly to customer demands, we are going to be able to create an even better user experience going forwards. We are really excited about our long-term future working together to create more pioneering, dynamic, omnichannel bingo products.”
The game can be played online at meccabingo.com or on an iPhone via the Mecca Bingo app that can be downloaded from the App Store. The new game is the latest addition to the popular meccabingo.com site.
Best Odds Bingo or BOB: How the game works:
- BOB is a 50 ball variant
- There are five different price/prize points to suit player’s needs (£0.50, £1, £1.50, £2.50 and £5) which buys ten tickets
- The winner is the first player who matches all their numbers and calls full house first
- As with all bingo, the full prize will go to the winner unless there is more than one winner in which case the prize amount will be shared equally
To attend a Mecca Club, you do need to be aged 18 years or over and be a customer of Mecca Bingo. Joining is free of charge and you can sign-up at www.meccabingo.com or at the club.
Owned by the Rank Group Plc, Mecca is one of the largest Bingo and Slots operators in the UK. Mecca provides popular games, fun and entertainment through its 83 clubs and via Meccabingo.com online and mobile channels.
Strictly over-18s only. Please bet responsibly. www.begambleaware.org
For further information on the clubs and online via: www.meccabingo.com