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NOVOMATIC launches into its 40th anniversary year at ICE Totally Gaming


The year 2020 marks the 40th anniversary for NOVOMATIC – a year to celebrate, to say thank you to all who have been part of the journey so far and to also look to the future. The exhibition stand at ICE Totally Gaming in London will reflect the jubilee and invite show visitors to discover gaming technology innovation from the past, present and future.

Modern gaming solutions, hardware and content for the various segments and markets of the international gaming industry will be on full display in the NOVOMATIC area at ICE Totally Gaming. Visitors will be welcomed with the traditional Austrian hospitality as they embark on their tour across the exhibition stand to investigate what’s new and exciting for their specific requirements. The attentive explorer will also encounter the odd blast from the past as NOVOMATIC looks back on product highlights and company milestones from the past 40 years.


Image: ICE Panorama


The technology portfolio on display for 2020 and beyond will serve every operator’s demands – from land-based casino and AWP products & systems, as well as biometric technologies for modern access solutions, to online gaming, sports betting and cash handling solutions.

In the casino markets, Linked Progressives are a prevailing trend that European operators, too, have come to adopt – according to their growing significance, Links mark heavily in the casino segment of the NOVOMATIC stand. The product range for the casino segment includes dedicated single titles as well as multi-game editions featuring a great variety of standalone and linked progressive jackpot highlights. Among these, Asian themes will make for a few surprises, such as the eye-catching Samurai Beauty™ that will make her first appearance in Europe. A broad range of games and themes will be on display in the most popular cabinets, like the PANTHERA™ and V.I.P. Lounge™ series, NOVOSTAR® V.I.P. Royal 2.65, V.I.P. EAGLE™ III 3.27 and many more. “Curve” is one of the buzzwords at this year’s NOVOMATIC show display and operators will certainly cherish what hides behind the name “Concurve 5”. Also, the latest portfolio from Ainsworth will feature among the exhibit, with four banks of machines displaying the latest multi-game mixes for the international markets.

Specialists from Octavian will present the latest modular functionalities of the myACP casino management system that supports operators not only with casino floor management tools but also with comprehensive accounting and reporting, as well as modern CRM functionalities that fulfil the regulatory requirements for data provisioning. Moving on, visitors will learn about the advantages of biometric technologies for secure casino entrance control systems, as experts from NOVOMATIC Biometric Systems (NBS) showcase the smooth entrance process for the guest as well as the benefits in terms of a fully automated and secure implementation of Responsible Gaming measures.

In the NOVOMATIC Interactive segment of the booth, romance rules as Greentube unveils a heart-stopping new slot. Ahead of Valentine’s Day, lovers of Greentube's Home of Games are in for a real treat at ICE 2020.

NOVOMATIC Sports Betting Solutions (NSBS) will highlight NovoPrime Sports, developed in partnership with Sportradar, as well as other solutions. Also the latest retail and online products of Admiral Sportwetten and Millennium, including cash management solutions, will be on show. For the burgeoning US sports betting market, NSBS will highlight the NOVOMATIC ActionBook™ self-service kiosk that is rolling out in growing numbers with leading US operators.

The European AWP markets will be catered for by subsidiaries from the Netherlands, Spain, the UK and Germany, each with an array of market-specific and attractive offers for their respective arcade and pub segments. Amidst them, the latest Cash Management products from LÖWEN ENTERTAINMENT present easy and user-friendly cash handling equipment for operations of all sizes.

NOVOMATIC CEO Harald Neumann: “ICE 2020 will be a very special trade show for NOVOMATIC, especially since we will be celebrating our 40th anniversary this year. Accordingly, we will not only present our exceptional product portfolio but also review these 40 successful years with our customers and parners.