Las Vegas, Nev.—June 10th, 2019—Maverick Gaming (or Maverick”) announced today that Brett Kline has been named Chief Marketing Officer, effective June 13th, 2019, subject to customary regulatory approvals.
Mr. Kline brings more than twenty years of gaming industry experience to his new role at Maverick, most recently as Chief Marketing Officer at House Advantage – whose platform is installed in over 120 casinos worldwide. During his time in this role, House Advantage achieved unprecedented growth. In addition to House Advantage Brett served over 12 years at Caesar’s Entertainment in positions ranging from President’s Associate to Corporate Vice President of Loyalty Marketing and Corporate Vice President of Premium Customer Marketing. Mr. Kline also spent five years at Las Vegas Sands in roles ranging from Vice President of Marketing in Global Gaming to Senior Vice President of Relationship Marketing for Sands China Limited.
Early in his career he served as Director of Table Games for Harrah’s Prairie Band which is where his path crossed with Eric Persson – the majority owner of Maverick Gaming. “It was clear to me even then, that Brett had a disciplined mind, and strategic focus that would serve any gaming company well,” said Eric.
Later Eric and Brett’s path would cross again as Brett joined Las Vegas Sands as Sands China’s Senior Vice President of Relationship Marketing, where he led the quickly growing mass segment which represented over $1.5Billion in revenue, as well as Sands Rewards, which serves as the primary driver of growth for the mass segment.
At Maverick, Mr. Kline will be responsible for all of the Company’s marketing strategies, including Direct Mail, Promotions, Events, rebranding and integration of multiple marketing platforms and companies acquired via acquisition.
Eric Persson, the majority owner of Maverick commented on Mr. Kline’s hire, “We are counting on Brett to bring his proven marketing expertise to Maverick. We needed someone hands on, nimble and with a proven track record of success. Brett’s success in most every locals market and indeed the international market will serve him well, as Maverick continues to transform into the dominant regional operator in the Washington market and other jurisdictions as we acquire.”
“I’ve been waiting my entire gaming career to have the opportunity to take the wealth of my experiences and be in a position where my vision will not only be executed on, but clearly showcased. My goal is for Maverick’s marketing strategies to become best-in-class, which every other gaming company hopes to model after.” Kline added.
“I’m proud to say our entire management team is comprised of top talent from our industry.” Said Eric, “All of these leaders are people that I have worked with closely over the last twenty years. Whether it’s Tim Merrill, who was at one time a dealer for me in Kansas and would later become the Sr. VP of Gaming for Sands China, or Justin Beltram, who ran slots and Marketing at the Bellagio, and managed slots for me at Marina Bay Sands, to Tom Granite who is universally thought of as elite talent coming from Jefferies Capital, and now Brett who effectively managed marketing for companies such as Caeasars or Sands China. There is no doubt in my mind we are building something special at Maverick, and I think of these managers as my family.”
“This level of talent is also necessary for Maverick to achieve it’s goals, as we expect to announce three more acquisitions in the next month,” said Eric.
Image: Brett Kline Chief Marketing Officer,Maverick Gaming
ABOUT MAVERICK GAMING LLC
Maverick Gaming is majority owned and was founded by gaming industry veterans Eric Persson, who previously served as Global SR Vice President of Slots at Las Vegas Sands and Justin Beltram, former Vice President of Slots at Bellagio and Marina Bay Sands. Together they bring over 30 years of gaming experience spanning gaming markets around the world including the Las Vegas Strip (Venetian, Palazzo, Bellagio), Macau (Sands China Limited), Singapore (Marina Bay Sands), and many regional markets in North America. Maverick Gaming currently owns the Wendover Nugget and Red Garter Hotel, the Red Lion Casino, and the Gold Country Casino. Last September the company announced its intention to acquire Nevada Gold & Casinos, Inc. (NYSE: UWN). Upon closing Maverick will add nine casino locations, seven of which are in the greater Seattle vicinity, and the other two located in the eastern Tri-Cities area. The UWN facilities have approximately 120 table games. The transaction is pending the approval of the Washington State Gambling Commission. It is expected to close in June 2019. In April of 2019, Maverick announced a purchase agreement with Great Canadian Gaming to buy their three casino assets in Washington State in the Seattle area. The casinos have 45 table games. The Great Canadian transaction is expected to close in June of 2019 as well.
When all disclosed purchases are consummated Maverick will have approximately 1,500 slot machines, 200 table games and 1,200 hotel rooms nationwide.