Buzz Bingo underwent a £40 million rebrand from Gala Leisure Ltd last September - across its estate of 2.3 million square feet - as well as launching its successful online platform buzzbingo.com. It has a nationwide network of 119 bingo clubs and provides a range of leisure activities including bingo, gaming machines and food and beverage.
In his new role Jamie, who joins the organisation next month, will oversee all marketing communications for the brand, as well as its food and beverage operations, gaming and Bingo propositions. He will report directly to CEO, Chris Matthews.
Prior to joining Buzz, Jamie was Group Marketing Director for Thomas Cook Group, responsible for all aspects of the group’s marketing across all territories. Jamie joined Thomas Cook in March 2014, initially in charge of eCommerce before taking on an expanded role as Marketing and eCommerce Director in the UK, and then the Group Marketing Director role.
Prior to Thomas Cook, Jamie has held roles within marketing, ecommerce and digital over the last 16 years across a number of household brands including The AA, Saga Group and Budget Insurance.
Chris Matthews, CEO of Buzz Bingo said:
“Jamie impressed us with his passion for understanding what drives customer behaviour, his interest in disruptive innovation and his ability to harness the latest technology. He has an excellent track-record in managing businesses across digital and retail platforms.
“At a time when Buzz is going through rapid change and exciting development, we are extremely positive about what Jamie will bring to both the executive management team and the organisation as a whole.”
Jamie Queen said:
“Buzz Bingo is a great brand with an interesting story to tell. With its strong credentials in offering first-rate entertainment across the UK, it’s very well-positioned to capitalise on the growing trend for consumers to seek out interesting and authentic experiences. At the same time, with its new digital platform showing strong growth, I’m excited about how the omni-channel brand evolves.”
About Buzz Bingo
Buzz Bingo is the UK’s largest retail bingo operator and launched its online platform, buzzbingo.com in September 2018.
Buzz Bingo’s cross-generational community numbers over 1 million active club members and each week 119 clubs welcome 200,000 players through their doors, to enjoy bingo, play slots games and experience a great night out. Members win £3.9 million per week in Club with £1 million a day won online. With the game enjoying renewed popularity amongst new, younger players, the brand is well-positioned to get the British public to fall in love with bingo.
Alongside the Buzz Bingo retail offering, buzzbingo.com captures the in Club feeling of playing among friends and has delivered it online via mobile, tablet, desktop and on Touchpads in all clubs. There are no wagering requirements at buzzbingo.com so players can withdraw their winnings instantly, and to date customers have won £200 million online.
Backed by Caledonia Investments plc, Buzz Bingo runs its clubs and website from its Nottingham and London headquarters.
NB. Buzz Bingo rebranded from Gala Leisure Ltd in May 2018 following the sale of Ladbrokes Coral Group Plc’s retail clubs to Caledonia Investments plc in December 2015.