Independents embrace iPub2 opportunity


Novomatic UK has opened up a new phase of industry opportunity by making the iPub2, its top performing, digital gaming product, available to the independent sector.  The development, which follows a previous exclusive relationship that was in place with Gamestec, has been enthusiastically welcomed, with leading independents Bob Rudd Leisure and Essex Leisure contributing to what Bell-Fruit, Sales and Marketing Director, Ian Shreeve described as ‘significant three figure orders’ for the product.
Ian Shreeve said: “Following an eight year exclusive relationship with Gamestec, which has been highly successful for all parties, not least for the on-trade, I am delighted that we have been able to make the iPub2 available to all of the industry via the independent operating sector.  We have been working extremely closely with a number of independent operators to ensure the iPub2 meets their operational requirements. This has been a collaborative process that has included delivering the right peripherals, the right technology, the right content and the right financial terms that are sympathetic to the dynamics of the pub market.
“This latest iteration of the highly successful iPub2 illustrates why ‘content' is so vitally important in the player proposition and confirms exactly what Novomatic UK can bring to the industry table. The content we are deploying on iPub2 is without doubt, ‘best in breed’ and has been created by Novomatic’s content teams at Astra and Bell-Fruit.  Our two new content brands, Harlequin Games and INNOV8, are also developing new games, the first collections of which will start to feature on iPub2 during the second half of the year. It’s the content that delivers cash box, a factor that we will continue to impress with a pipeline of new games based on new thinking, new developments and new approaches in order to engage with the various pub customer demographics.  The main hub of iPub2 is the QuNo pc which is the result of the partnership between Quixant and Novomatic.  We have also invested in the NV200, the highest specification note recycler on the market.”
He added: “It’s of key importance that courtesy of our relationship with the independent operating sector, more pubs and as a result more players will be able to experience what great content can achieve in terms of delivering compelling entertainment and with that, profits throughout the supply chain.  It is in everyone’s interests to develop a sustainable and equitable market and I am certain that iPub2 and the products that will come to market after it, will establish those foundations.”
The iPub2 multi-game Category C compendium can be operated both offline and online and is supplied in an easy to service, secure, all metal, engineered cabinet. The digital compendium, of which in excess of 3,000 have been sited since the iPub brand was launched in 2011, is being exclusively distributed by RLMS Sales.

Image: Ian Shreeve, Sales and Marketing Director at Bell-Fruit