Madrid, August 28, 2019. Codere, a leading company in the sector of private gambling at the international level and Official Betting House of Real Madrid, announced on Wednesday the launch of its new campaign “Today is day”, which will be broadcast on Spain and Mexico A creativity developed by the agency El Ruso de Rocky, responsible for the Group's latest campaigns in Spain.
"Today is the day" puts the bettor and his way of feeling at the center, and he does it from humor, in line with the positioning and tone of the brand.
In this comic key, the campaign shows us various extraordinary situations that arise from different fans in a manner that coincides with the football, basketball or tennis matches, to the discontent of the protagonists, who understand that this should be exclusively day to enjoy their sport. A campaign with presence in television and digital media, with a direct tone and ideal for new users to register taking advantage of the promotions that Codere offers for every sport and event.
Codere is a Spanish multinational reference in the private gaming sector that manages more than 57,000 slot machines, 30,000 bingo seats and about 7,600 betting terminals in Latin America, Spain and Italy through points of sale that include 148 game rooms, 1,100 rooms recreational, 10,000 bars, 602 betting rooms and 4 racetracks. The Company also develops game on-line.