London, Friday 6th December 2013 – Bookies Genting Bet have fired the opening shot of the World Cup wager wars by offering customers money back if Brazil lift the trophy.

The new sportsbook, which launched in October, will unveil the offer today ahead of tonight’s draw for the group stages of next summer’s tournament

Five-time winners Brazil are the red hot 3/1 favourites to triumph again and are already being backed off the boards by football fans across the globe.

And if they do, Genting Bet has pledged to return stakes of up to £50 to customers who back any other team for glory.

Hot on Brazil’s heels are previous winners Argentina and Germany, who have both been chalked up at 5/1, with Spain next at 11/2. Belgium are available at 14/1 and Italy at 20/1.

At 25/1 Roy Hodgson’s England are the longest price they’ve been in decades and head of sportsbook at Genting Bet Ruairi Boyle doesn’t think they’ll trouble the record books.

He said: “Expectations are fairly low when it comes to England for the first time in a long time, so football punters will be looking around to see who else they should be backing.

“We wanted to make an impact on the market and hopefully offering money back on every runner in the race if the favourite wins will be attractive to customers.

“The World Cup will be massive for us next summer and we’re going to have to be both competitive and clever in what will be a very congested online space.”

Genting Bet offer a host of markets on all the top sporting events including football, horseracing, and tennis.

New customers to the site can currently enjoy a free £25 matched bet on their first wager, as well as select bets and offers tailored to the sporting calendar.

Full details of the offer can be found at



Genting Bet Word Cup 2014 Winner Market

3/1         Brazil

5/1         Argentina

5/1         Germany

11/2       Spain

14/1       Belgium

20/1       Italy

20/1       Holland

25/1       France

25/1       England

25/1       Colombia

25/1       Portugal

28/1       Uruguay

40/1       bar


Terms and Conditions:

Refund on losing World Cup outright winner market if Brazil win the 2014 World Cup. Offer valid on bets placed between 0:00 GMT 6 December 2013 - 0:01 GMT 1 January 2014. Only one refund of up to max £50 per player. Only first bet on outright winner of World Cup market is valid. Bets placed using Free Bet awards will not be eligible for this promotion. Refunds will be credited within 24 hours of the 2014 World Cup Final ending. The Genting Alderney Limited General Bonus Terms and Conditions, End-User Agreement and General Terms and Conditions apply. Genting Bet reserves the right, at its discretion, to exclude certain customers from this promotion.

About Genting Alderney

Genting Alderney, operates, and . Genting Alderney Limited is licensed and regulated by the Alderney Gambling Control Commission and United Kingdom Gambling Commission for Sports betting and supports responsible gambling.