LAS VEGAS, May 7, 2013 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced its Virtual Racing™ NASCAR® will power an attempt for a GUINNESS WORLD RECORDS® achievement at Mohegan Sun in Uncasville, Conn., May 11 at 5 p.m.
The event will also mark the Northeastern debut of Virtual Racing NASCAR.
Bally’s Elite Bonusing Suite™ Virtual Racing promotional tool has already been a huge hit, creating floor-wide excitement on casino floors across America, driving coin-in, carded play, and new players’ club signups. Now Virtual Racing will feature a NASCAR-themed car-racing event that lets players actually choose their favorite driver and cheer him across the finish line.
Players will select one of eight famous NASCAR drivers--Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr.-- from the touch-screen on the iVIEW™ or iVIEW Display Manager (DM) player-user-interface on each of Mohegan Sun’s slot or video-poker machines.
“Virtual Racing NASCAR will be a huge hit with NASCAR fans,” said NASCAR Vice President of Licensing and Consumer Products Blake Davidson. “NASCAR is one of the most popular and entertaining sports, and that atmosphere of competition fits in perfectly with the excitement on a casino floor.”
“Our loyal casino guests are truly going to have an amazing time racing with their favorite drivers,” said Mohegan Sun President and Chief Executive Officer Bobby Soper. “Bally has been a tremendous partner and this is another example of the power of floor-wide events. It will bring a new level of excitement to the casino floor as players compete for additional wins.”
Last month, Bally Technologies and Mohegan Sun set a pair of GUINNESS® World Records when they partnered to earn “World’s Largest Slot Tournament” and “Most Slot Machines Running the Same Game Simultaneously.”
“We’re extremely grateful for all of the hard work Mohegan Sun has done to put on this world-record-setting event,” said Bally Technologies’ Vice President of Systems Sales Tom Reilly. “This fast-paced, exciting event, across three casinos at Mohegan Sun, showcases the power of Virtual Racing NASCAR floor-wide promotions. Players love the thrill of a new event on the casino floor, and operators see a great increase in business. It’s a win for everyone.”
About Mohegan Sun Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter, find us on Pinterest and view us on YouTube.
About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.