As part of the partnership, 1xBet will receive the right to use the tournaments’ logo in its marketing campaigns, while the bookmaker’s branding will appear as an overlay graphic on the tournaments' broadcast.
This collaboration grants 1xBet the status of Official Betting Partner of the selected tennis competitions – further strengthening the company’s position as a global leader in sports sponsorship.
“Obtaining the status of an official partner of several ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage,” said the 1xBet representative.
About 1xBet
1xBet is a world-renowned company with 18 years of experience in the betting and gambling industry. The brand’s customers bet on thousands of sporting events and play popular games from the best providers in online casinos, while the company’s website and app are available in 70 languages. The list of 1xBet official partners includes FC Barcelona, Paris Saint-Germain, Italian Serie A, FIBA, Volleyball World, CAF, Billie Jean King Cup, and other popular sports brands and organizations. The company has been repeatedly nominated and has won prestigious professional awards, and its platform is visited by more than 3 million players from around the world every month.
