People are attracted to businesses that focus their efforts on creating a memorable brand that stands out from the crowd.
Branding is about memorable colors, recognizable elements, a distinct tone of voice or a special theme. Mascots are also a big part of a brand identity. Everyone recognizes colonel Sanders and associates him with KFC, and everyone knows Tony the Tiger, the iconic Kellogg brand mascot.
But how important is it to have a distinguishable mascot when you operate in the iGaming industry and how could online casinos utilize a mascot to connect with their players?
Most, if not all online casinos are represented by one or two highly-likeable mascots. These guys are of high importance, as they add great value to the players' experience on the platform.
Mascots offer things such as guidance for newcomers, assistance with navigating various sections of the online casino and accompany players as they embark on their casino journey.
Moreover, they become the "face" of online casino brands. When players see their faces, they think of you and your online casino. This makes them a necessity, as it is an easy way for your audience to relate with your brand on a much more personal level.
So what are some of the most recognisable online casino mascots out there, and what makes them so loved amongst players? Let's take a deeper look to find out.
Winner (SlotV Online Casino)
Winner is the first out of the two mascots at slotv.com and is one of the cutest, most loveable pets in the online casino world. More specifically, Winner is a Jack Russell dog that is known for his infectious smile and light-hearted personality. He's always there to crack a joke and congratulate you when you win.
Being the goofy character that he is, it's rather surprising that SlotV's mascot knows everything there is to know when it comes to space, galaxies, planets, and navigating a spaceship throughout the universe. That's right, Luke Skywalker, who?!
Winner also likes to keep himself occupied by learning new things. He's also quite sentimental beneath his sarcastic exterior. He recently opened up to players about the time capsule he buried as a young pup, revealing all the items he stored from his puppyhood. Along with a broken skateboard from a poorly executed skating trick was a concert poster from his favourite band, the Asgardians. Have you ever heard of them? That's okay, neither have we. We're sure that they rocked, though!
Victor (SlotV Online Casino)
Next up, we have Victor. Victor is SlotV's spaceship captain and tends to be more on the serious side, doesn't joke around nearly as much as Winner, and demands discipline in his spaceship. He's quite the opposite to Winner, but they say opposites attract, don't they?
Another thing you might not have expected about Victor is that he's actually a hopeless romantic. In fact, he recently got catfished by someone he met online. It turns out that the term 'catfish' has some degree of literal meaning here, considering the person actually turned out to be … a cyborg catfish! You just can't make this stuff up!
Another reason why these guys are so recognisable and well-liked is that they regularly check with players by keeping them up-to-date with their blog posts. These posts are usually kept short and sweet whilst simultaneously bringing a smile to your face. This way, you'll never miss out on their latest adventures, from Winner making his cosmic recipes to Victor dusting off his 15-year-old yoga DVD to try and stay fit, as well as all the latest casino tournaments and promos happening at SlotV! I think it's pretty safe to say that together, these guys are a formidable duo who will definitely keep players entertained!
We don't want to give away too much about what makes them so great, so we think you should head on over to SlotV Online Casino to find out for yourselves! Good luck and enjoy the ride!