Promotions have always been a vital part of the marketing efforts of online casinos and the success of these deals has helped fuel the industry’s spectacular growth in recent years. The introduction of new types of promotions has given an extra boost to casinos has helped more people to discover them, so how do they work?
Many of the latest promotions are simple to understand and use, as we can see by looking at Betfair's latest casino offers. Their Prize Pinball offers each player a free shot every day, where they launch a ball and can claim prizes such as free spins, bonus funds, or a daily jackpot depending upon where it randomly lands.
We can also see Daily Drop & Wins listed here. These are slot tournaments where players need to play any of the listed games and look to climb the table to try and win a prize. They run for a limited period of time and on a long list of selected games, making it an interesting way for casinos to encourage their players to discover the games they’re actively marketing right now.
The Classic Approach Still Works
The ideas we’ve seen so far are particularly good for grabbing the attention of people who have perhaps never played casino games online before and are looking for an introduction. The classic promotions that were successfully used in the past still work too.
One of these areas covers free spins, which allow players to get free games on one or more selected slots. Players get the chance to try something new without using their own funds, and casinos can select the exact slot that they want people to use. It fits in with the list of benefits of giving free samples that the BreezePeople site looks at.
Bonus funds remain popular too, in a similar way to the bank bonuses mentioned here by Nerdwallet, with players often getting this added to their accounts in the form of a boost to the deposits that they make. This gives the users more freedom to try different games, but the casino can still remain in control by setting the playthrough requirements that they feel are most suitable.
A Look Ahead
New and more established types of casino promotions are so successful and suggest that we’ll carry on seeing them used in the future. In fact, the way that new ideas have been incorporated so seamlessly should lead to more fresh ideas being introduced.
It's worth remembering that all of these deals are simply ways of allowing players to enjoy something extra as they play. In order to succeed in the long term, the promotions need to be backed up with a solid site that’s packed with games that people are actually interested in playing.
There’s little doubt that these new promotions we’ve seen have worked to broaden the appeal of casinos and encourage newcomers to sign up. That doesn’t mean that they’ll also be available though, as the market will continue to change and that means that leading casinos will need to carry on looking for new promotion types to keep them ahead.