How 1xPartners adapts to change
The rapid development of artificial intelligence and blockchain have had a major impact on all areas of activity, including the iGaming industry. The integration of Web3 concept’s key elements into everyday life is not a question for the next few years but the reality of today. Global betting company 1xBet and its affiliate program, 1xPartners, see the full picture of scientific and technological progress, and of digitalization, which allows them to shape industry trends, not just follow them.
Key 2025 Betting Industry Trends
This year has seen a surge in interest in cryptocurrencies, decentralization, artificial intelligence and a corresponding increase in mobile traffic. Thanks to deep market research and user interest, 1xBet and 1xPartners have managed to adapt their products to new challenges. Thus they influence the future direction of the iGaming industry and affiliate marketing.
The Smartphone Era
Computers and laptops have finally become archaic achievements of scientific and technological progress, at least in the last decade. Today, almost 84 percent of all bets are placed by players using smartphones, and mobile applications have become the core of UX.
1xBet continually enhances the Android and iOS versions of its platform, introducing new features and refining its interface. Each player can get a unique experience, including the competent integration of push mechanics into the software. For example, you can enable notifications about score changes in a certain match in order to react to the match progress promptly. This is a handy tool for fans to bet in ‘live’ mode.
At the same time, push notifications perform an important marketing function – notifying players about the start of draws and promos, allowing them to increase involvement in the process. Such mechanics are more effective than classic mailings.
1xPartners understands how important mobility is. The development team has successfully updated the affiliate program’s official website, making it more convenient for smartphone and tablet users. In addition, the registration system has been simplified, making it more accessible to potential clients. The 1xPartners affiliate program was launched in 2016 and today boasts over 500,000 affiliates worldwide, with more than three million users.
What Advantages Will You Get with 1xPartners?
• Up to 65 percent of registered users get converted into first depositors
• Up to 50 percent commission for partners from each attracted player
• Automatic weekly commission payouts
• Promo codes for referrals
• Huge promo-materials database
• Support of a personal manager
• Rapidly updated, real-time stats
• A personal assistant to help resolve customer issues
The 1xPartners affiliate program is one of the best in the industry and has been awarded at the prestigious SBC Awards, IGA and SiGMA Awards. The brand 1xBet is an official partner of FC Barcelona, LOSC Lille, Serie A, and other famous sports brands and organizations.
AI and Personalization
Calculating odds involves processing and analyzing a large array of information. 1xBet has successfully implemented AI into the platform, which has accelerated this process and made the game in ‘live’ mode even more comfortable and effective.
With the help of artificial intelligence, great progress has been made in personalization. The platform generates unique offers to players based on their preferences. Thanks to this approach, user engagement has increased by about 30 percent to 35 percent. In addition, AI makes it easier for players to control risks and adhere to responsible gambling principles.
The Growing Role of Micropayments and Cryptocurrency
1xBet and 1xPartners support crypto transactions and are constantly expanding the range of available coins, not limited to Bitcoin, Ethereum, and popular altcoins. The demand of players and partners for crypto payments is understandable: Blockchain guarantees decentralization and privacy.
Cryptocurrencies are especially popular in regions with weak banking systems. 1xBet and 1xPartners are responding to this trend by adding alternative solutions in the form of digital assets to the list of payment instruments.
In addition, crypto transactions are cheaper, as they are carried out without intermediaries. Gradually, their role in betting will only grow, and smart contracts will become the basis of the iGaming industry within Web3.
Responsible Gambling is a Conscious Choice for Betting-Industry Leaders
In addition to self-restraint and self-control tools, 1xBet is actively promoting responsible-gambling principles. The brand has conducted a pilot initiative in Africa, and this practice will be scaled up.
We are talking about the educational 1xBalance project, Responsible Betting. As part of this initiative, the company held various interactive events and challenges with the participation of 1xBet's famous ambassadors and partners. The special project increased financial literacy and showed the importance of responsible gambling with specific cases.
Responsible betting culture is the industry's present and future. 1xBet was at the forefront of this initiative and will continue to promote it in all regions where it operates.
Global Status, Individual Approach
The international scale and wide geographic presence are the indicators of the 1xBet and 1xPartners’ success. However, despite the global status of the iGaming platform and its affiliate program, they continually adapt to the specific needs of the regions in which they operate.
Localization is manifested in the support of an extensive language menu and access to local currencies. 1xBet always expands the range of payment instruments.
1xPartners ensures maximum localization of the promo-materials base. Partners receive creative content adapted to their region. For example, in the Philippines there is a great interest in basketball; in India it is cricket; and in Latin American countries people are most loyal to football. All these regional features are taken into account.
To enhance regional influence, 1xBet and 1xPartners enter into partnership agreements with famous athletes and sports organizations. With their help, it is possible to attract more audience attention to an important social initiative or promotion.
Esports Age
In terms of television coverage and fees, esports is rapidly approaching traditional disciplines. If the NBA final was watched by 10 million to 11 million people, then the prestigious CS2 or LoL tournament’s decisive match will collect about five million to six million views.
The 1xBet line includes all popular esports disciplines, with full statistics and live broadcasts of matches also available. The brand foresaw the growing esports role and entered into partnership agreements with leading industry representatives. 1xBet is an official partner of ESL, 23Creative, PGL, MIBR and Sangal, with James Banks as the brand ambassador.
The collaboration with the Austin Major 2025 finalist team, The MongolZ, deserves special attention. Together with this franchise, the brand is engaged in popularizing esports, as well as developing the industry in Mongolia and throughout Asia. Support is also provided to young talents playing in The MongolZ academy.
The 1xPartners promo library contains much creative content on the esports topic. With its help, you can convert the excitement around large-scale tournaments into real commissions.
Where is the Betting Industry Heading?
Within a few years, the iGaming industry will finally become part of Web3, and gambling enthusiasts will place bets using blockchain platforms, i.e., without intermediaries, in conditions of complete anonymity. The role of AI will also continue to grow in all areas of betting, from calculating odds to conducting promo campaigns.
1xBet anticipates trends: Today, the platform already provides full access to Polybet, a platform for betting on various events. Political elections, music and television awards, video games, and other events can all be wagered upon at Polybet.
Become a 1xPartners partner to unlock the potential of the flagship iGaming platform 1xBet today
*** This article was originally published October 2025 in Casino Life Magazine Issue 180 ***
