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(Palm Springs, CA – May 6th, 2022) — Acrisure Arena, the Coachella Valley Firebirds, and Spotlight 29 Casino jointly announced today a multi-year relationship that names Spotlight 29 (46-200 Harrison Pl, Coachella, CA 92236) as the official and exclusive founding casino partner for the Coachella Valley Firebirds the 32nd AHL team debuting in Fall 2022 and the affiliate of the NHL Seattle Kraken and Acrisure Arena, the newest world-class concert and sports venue designed specifically for the Coachella Valley.
As a Founding partner of Acrisure Arena, which will provide exclusive benefits to Spotlight 29 and Tortoise Rock Casinos Club 29 members and guests, the deal represents one of Spotlight 29's most exciting sports and entertainment partnerships to date.
"We look forward to working with the leadership and teams at Acrisure Arena and the Oak View Group in establishing the arena as a focal point for our community. The development of this world-class venue represents the continued growth in the Coachella Valley and will bring with it great opportunities for those living and working in the region," shared Chairman Darrell Mike of the Twenty-Nine Palms Band of Mission Indians.
As an official Founding partner of Acrisure Arena, Spotlight 29 Casino receives branding integrations, including permanent interior and exterior signage throughout the arena for all events, LED ring exposure on the arena floor, and on dasher boards during hockey games. The deal also includes in-game promotions, a Spotlight 29 Casino rewards desk in the arena's concourse, and more. In addition, when the 11,000-seat Acrisure Arena opens in December, it will feature The Chairman's Club 29, Acrisure Arena's only lower-level seating VIP club featuring the closest event premium seating locations.
"We respect the Tribe immensely and have long identified their leading position in bringing outstanding content to the Coachella Valley," said Tim Leiweke, CEO of Oak View Group. "We all share the same vision to build a strong region, and we're honored to be working with them during such an important time of the growth in the Valley that will bring our teams and communities together to celebrate sport and entertainment."
The Founding partnership will also extend to Spotlight 29 and Tortoise Rock Casinos Club 29 members featuring incredible benefits, including special promotions and discounts, rewards, merchandise offers, and select exclusive pre-sale windows to the most anticipated concert events in Coachella Valley.
Operated by the Twenty-Nine Palms Band of Mission Indians, Spotlight 29 Casino features more than 1,600 in-demand slots, world-class table games, blackjack, and luxurious dining with various fine and casual options.
The agreements with Spotlight 29 Casino were negotiated in collaboration between Spotlight 29 and Oak View Group, the exclusive multimedia rightsholder for Acrisure Arena.
Acrisure Arena will open for the 2022-23 AHL season this fall and host more than 150 sports and live entertainment events annually. For more information about the construction of Acrisure Arena, visit www.AcrisureArena.com.
About The Twenty-Nine Palms Band of Mission Indians
The Twenty-Nine Palms Band of Mission Indians are Chemehuevi people whose traditional territory includes parts of California, Utah, Arizona, and Southern Nevada. In 1867, a group of Chemehuevi settled at the Oasis of Mara in Twentynine Palms. The Twenty-nine Palms Band of Mission Indians is their descendants. Today, the Tribe's lands consist of two Reservations located near the town of Twentynine Palms and the City of Coachella. The Twenty-Nine Palms Band of Mission Indians will continue to focus on providing opportunities for growth and prosperity for the Tribe's future generations. For more information about the Twenty-Nine Palms Band of Mission Indians, its culture, heritage, and traditions, please visit 29palmstribe.org.
About Spotlight 29 Casino
The premier entertainment casino destination in the Coachella Valley, Spotlight 29 Casino, operated by the Twenty-Nine Palms Band of Mission Indians, offers a variety of table games, slots, and entertainment in the Spotlight Showroom, including music and comedy acts and a variety of exceptional dining options. Located in the heart of the Coachella Valley, Spotlight 29 Casino serves clientele from around the region and tourists and visitors from around the globe. For more information about the Casino, visit Spotlight29.com.
About Acrisure Arena
America's hottest music festival destination is finally getting the world-class arena it deserves. Opening in December 2022, the Acrisure Arena will provide the greater Palm Springs area of Southern California with a premiere 11,000+ seat venue to host the biggest artists and acts on the planet. Designed specifically for hockey and concerts, the new arena will provide top-tier hospitality, artist amenities, and all the benefits of modern music and sports venue. In addition, the facility will serve as the new home of the American Hockey League affiliate of the Seattle Kraken.
The Acrisure Arena is a $250+ million project that is 100% privately funded through outstanding partners Oak View Group, Seattle Kraken, and Live Nation. Learn more at AcrisureArena.com and follow Acrisure Arena on Facebook, Instagram, Twitter, and LinkedIn.
About the Coachella Valley Firebirds
The Coachella Valley Firebirds are the AHL's 32nd Franchise and the affiliate of the Seattle Kraken. The team is set to play its inaugural season in 2022-2023 at the Acrisure Arena. Visit www.CVfirebirds.com for the latest news and information.
