London – 10th February 2017 – Digital operator Sky Betting & Gaming has chosen Worldpay, a global leader in payments, to accelerate growth and improve the online gambling journey for its rapidly expanding customer base.
As the fastest growing online betting and gaming operator in the UK, Sky Betting & Gaming wanted to strengthen its payments infrastructure to continue to deliver a seamless digital experience to its customers. The leading betting and gaming brand chose Worldpay for its technology-first approach, wealth of industry experience and unparalleled view of consumer behaviour. Worldpay will provide Sky Betting & Gaming with payments insights, knowledge and expertise, as well as becoming a key partner in Sky Betting & Gaming’s continued focus on payment innovation.
In the fast-paced sports betting industry speed is crucial, with online traffic regularly spiking around major fixtures such as the Grand National. Worldpay’s eCommerce offering delivers the capacity & scalability needed during peak times, and has allowed Sky Betting & Gaming to help increase their payment acceptance. Worldpay will also support Sky Betting & Gaming’s future expansion into new markets as the brand builds on its success in the UK.
Andrew Sacre, Product Owner for Payments at Sky Betting & Gaming said: “Providing customers with a sophisticated digital experience is an absolute priority for us, which means supporting a growing number of emerging payment options, including Apple Pay. We wanted a payments partner with not only the industry expertise, but the pedigree in new and exciting technologies and products to join us in some of the exciting plans we have for the years ahead. The digital gambling and payments space continues to evolve, driven by changing consumer habits and innovative new technologies, and Worldpay’s unique insight into customer patterns will be key to delivering a market-leading service.”
Peter Wickes, VP of Business Development, Global eCom at Worldpay said: “By working with more than 150 of the biggest names in the industry, we pride ourselves on the market-leading expertise we offer to the gambling sector. With mobile betting expected to account for 40% of the online gambling market within the next 12 months it is imperative that operators deliver the very best mobile gambling experience to punters. Introducing Apple Pay is an exciting move from Sky Betting & Gaming, and we look forward to supporting their continued innovation and growth into 2017.”