LAS VEGAS, April 20, 2017 /PRNewswire/ -- SG Interactive, a division of Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company"), saw three fan-favorite titles, Rainbow Riches, Rainbow Riches Pick 'n' Mix and Spartacus Gladiator of Rome, in iGaming Tracker's top 10 slot rankings, demonstrating the Company's unparalleled expanse of distribution in the UK marketplace.
Rainbow Riches, the Company's flagship title in the UK and one of the best-performing gaming slot brands in the UK marketplace, rose to No. 1 on the list, knocking out NetEnt's Starburst and ending their five-month streak. Its sequel, Rainbow Riches Pick 'n' Mix, landed in the seventh slot and Spartacus Gladiator of Rome in 10th.
Both Rainbow Riches and Rainbow Riches Pick 'n' Mix are available in UK betting shops, while Spartacus Gladiator of Rome can be found in UK betting shops and land-based casinos globally. Making games accessible to players online, via mobile, and in retail betting locations is a key strategy for Scientific Games. The Company's omni-channel delivery empowers players to enjoy their favorite titles in their preferred format and environment, driving the content to become staples in the UK player community.
Barry Cottle, SG Interactive's Group Chief Executive, said, "Earning three of 10 spots in this ranking is a testament to the power of our brands and our omni-channel strategy. Our games are recognizable, reliable, and, most importantly, fun for the players. When they perform this well, it sends a message that we're the content provider of choice for the UK marketplace. Our success in regulated European markets is continually growing, and we look forward to keeping that momentum going."
SG Interactive continues to see great success with the Rainbow Riches brand. Additional titles include Rainbow Riches Reels of Gold, Rainbow Riches Leapin' Leprechauns and Rainbow Riches Free Spins, which launched in March