With more than 130 years of betting history, Ladbrokes will bring their industry leading expertise to help ignite Leicester City supporters’ passion for the sport through an exciting strategic partnership.
As well as providing special odds on Leicester City matches inside King Power Stadium, Ladbrokes will engage with the Club’s ever-growing global fan base through social media as the bookmakers cements its reputation as a market leader.
The unrivalled reach of the Premier League will give Ladbrokes maximum exposure with its branding clearly visible on LED advertising boards and interview backdrops as Leicester City welcome some of football’s biggest names to King Power Stadium throughout the season.
Ladbrokes Head of PR, Jessica Bridge, said: “We are very excited at Ladbrokes to be forming this dynamic partnership with Leicester City Football Club as another enthralling Premier League season gets underway.
It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”
Francis Callejon, Head of Commercial Acquisition at Leicester City Football Club, said: "We are proud to welcome Ladbrokes into our family of partners. The partnership with one of the UK’s leading betting brands meets our aim of attracting the strongest partners in order to deliver the best services to our fans. Ladbrokes share our passion for the game and we have a number of exciting plans to enhance the overall supporter experience.”
About the partnership
The partnership was negotiated by sports marketing agency BD Sport Rights, who specialise in building creative, content led partnerships between market leading betting brands and rights owners. The stadium betting service will be operated by BD Stadia, the market leaders in betting fan engagement. Both are divisions of BD Sport Group (www.bdsportgroup.com), which is part of TSX listed company Gaming Nation Inc. and exclusively represent the Ladbrokes Coral Group in sports partnerships outside of racing, darts and snooker.