HIALEAH PARK CASINO SELECTS BALLY’S INNOVATIVE GAMES AND SYSTEMS SOLUTIONS; CASINO TO UTILIZE IVIEW™ AND ELITE BONUSING SUITE™ TO EXCITE PLAYERS IN FLORIDA

LAS VEGAS, May 9, 2013 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, slot systems and interactive applications announced today that Hialeah Park Casino has selected a wide array of Bally’s award-winning games and systems solutions to engage and excite players at its South Florida property where a new casino will open this summer.

Bally’s trailblazing iVIEW™ and Elite Bonusing Suite™ (EBS) will be deployed on 882 video gaming machines across the casino, enabling interactive, floor-wide player-bonusing events. The iVIEW Display Manager (DM)™ picture-in-picture-style player-user interface will also be featured on  the casino floor.

The operator will use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™U-Spin Bonusing™, and DM Tournaments™.

“We believe the Bally systems will assist us in delivering superior customer service to our casino guests,” said Steve Calabro, Hialeah’s Vice President and General Manager of Gaming. “Additionally, the Elite Bonusing Suite applications will provide a lot of excitement on our casino floor and help set us apart from the competition.”

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the U.S.

 

Hialeah Park has also chosen Bally gaming machines for approximately 20 percent of its floor, including Bally’s exciting Pawn Stars™ video slots. In addition, the casino selected a wide range of core video, spinning reel, and premium games, including popular titles like Playboy Muy Caliente™, Cash Spin Jackpot™, Hot, Hot Habanero™, Quick Hit Triple Blazing 7s™, and American Original™.

Hialeah Park also selected a host of products from Bally’s broad systems portfolio including:

  • SDS™ Windows® slot management system to manage casino, slots, and hospitality data.
  • CMP™ player-tracking system.
  • CoolSign® media-management solution for centralized management across the casino.
  • Promotional Kiosk™, a customizable solution, to streamline traffic and offer new and exciting ways to reward to players.

 

“We are honored that Hialeah Park has chosen Bally for its systems and games solutions,” said Bally Technologies Vice President of Systems Sales Tom Reilly. “The casino will realize significant competitive advantages with the use of iVIEW DM and the various EBS applications which have been proven to create floor-wide excitement for patrons, and measurable ROI and increased profitability for casinos.”

About Hialeah Park Hialeah Park is currently undergoing a major transformation which will bring a gorgeous new casino and will revitalize one of South Florida’s gems. Hialeah Park’s renovation, which is just Phase 1 of a bolder future plan, will showcase a casino that will house 882 slots, electronic blackjack, electronic roulette, 20 poker tables, and three domino tables along with a variety of lounges, cafés, and restaurants. Construction crews are currently working around the clock to unveil the casino this summer.

About Bally Technologies, Inc. With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.  Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.