(LIMA, Perú) — GTECH has announced the appointment of Erik Mena as the Company’s new Sales Manager for the Central America and Caribbean Regions.
In this role, Erik will provide dedicated support and consulting services to GTECH customers in these important markets. He will report to GTECH Sales Director for Latin America and the Caribbean Regions Jessica Luna. Erik is based at the GTECH office in Santo Domingo, Dominican Republic.
"I am very pleased to have Erik Mena on our Regional Sales Team. His experience will be an asset to our 2014 commercial growth plan and targeted market assessment. I am convinced that he will provide a dynamic approach to service and dedication to the Islands and the emerging markets in Central America. Erik will help us to build on our successful product portfolio and our recognized after-sales-service as he contributes to our strategic plan for Latin America," Jessica Luna said.
As a Marketing Professional with more than 10 years of experience in the Central America and Caribbean Regions, Erik specialized in brand development and management, supply chain management, mergers and acquisitions, and international negotiation strategies. Erik is well suited to support the new GTECH sales strategies and business goals in his assigned jurisdictions.