Wednesday, May 28th, 2014 (Cape Town, South Africa) – BetTech Gaming, the global provider of turnkey gaming solutions to market dominating clients, has been chosen by Goldrush Gaming Group to launch online sportsbook GBets.co.za.
Goldrush Gaming Group’s move into South Africa’s burgeoning sports betting market comes after almost 20 years as an established land-based operator of bingo and casino venues in the country.
The Group employs more than 500 staff across its Johannesburg headquarters, regional offices and bingo halls.
G-Bets offers members a wide range of pre-match and in-play wagering opportunities from domestic and international sporting events, including all South African and European horse racing fixtures, to online and mobile players.
The launch of the new betting brand is being promoted by an extensive media campaign in South Africa. G-Bets adverts are running online and across a selection of the country’s most prominent TV stations and daily newspapers.
“This agreement with the Goldrush Gaming Group helps confirm BetTech’s strong position as supplier to the African market,” said BetTech Gaming co-founder and Chief Commercial Officer Mark Bosman. “With an established name and loyal customer base behind it, G-Bets is certain to be a popular destination with South African sports bettors.”
Mergan Naidoo , CFO, Goldrush Group said: “The sports betting market in South Africa is already massive. It is developing by the day and we recognise that it has huge potential for future growth. By launching G-Bets we are able to boost our product offering into online sports betting and provide our players with the opportunity to interact with our brand at any time – and at their convenience.”
About BetTech Gaming
BETTECH GAMING: INTEGRITY, QUALITY, GROWTH
BetTech is a global provider of turnkey gaming solutions to market dominating clients. Founded in 2009, the company’s premium sports betting and casino products are boosted by partnerships with industry-leading content providers. BetTech focuses on emerging and dynamic markets – covering Africa, Australasia, Europe and the Americas.
BetTech’s end-to-end Enterprise Management Solution handles the entire operational side of a betting and gaming business, with the team experienced in successfully running large-scale marketing budgets. Quick to market, BetTech’s fully customisable and scalable platform allows an operator to launch in 90 days.
The GLI-certified BetTech wagering product is an enterprise grade cloud hosted solution, offering seamless web, mobile and point of sale betting interfaces, for all wager types, including fixed odds, pools, in-running and spread betting.
BetTech has been shortlisted in the Services Rising Star and In-Play Betting Software categories at the 2014 eGaming Review B2B Awards.