London – June 23rd, 2014: FSB Technology (UK) Ltd has agreed terms with Bit8 to integrate its fully-managed sports betting solution into one of the industry’s fastest growing gaming platform providers. Bit8 clients who take the service from FSB Tech will benefit from in-play and pre-game betting opportunities across more than 20 sports.
With the comprehensive sports betting service tightly integrated into the Bit8 platform, FSB will become Bit8’s preferred sports betting platform partner.
Both companies were shortlisted for the Software Rising Star of the year at the 2014 eGaming Review B2B Awards held on 17th June with Bit8 claiming the award and FSB Tech receiving a ‘Highly Commended’ award.
FSB Tech has developed the first modern, proprietary sports betting platform to be launched in a decade. The fully-managed service covers the entire sports betting operation from handling live data from the stadium all the way through to providing a bespoke marketing message to an individual customer. FSB Tech already provides the service to Genting and to The Guardian newspaper.
The sports betting platform includes an automation layer to manage raw data feeds, proprietary live price models, bet acceptance and risk management software and customisable CRM and marketing campaign tools. The sports betting platform is operated as a fully-managed service and greatly reduces the cost and labour required to participate in the regulated sports betting market.
Bit8’s technology agnostic gaming platform has also been making waves in the industry with the Malta-based company signing a raft of new customers in the last few months. The Bit8 platform offers an advanced bonus system that works across multiple product verticals and seamless wallet integration. The data mining and player segmentation, coupled with an artificial intelligence rule engine and CRM add-ons give a cutting-edge to operators while maximising retention and the overall player lifetime value.
David McDowell, co-founder and CEO of FSB Tech, said: “FSB and Bit8 share the same philosophy – we both offer disruptive, innovative technology to an industry that is reliant on legacy platforms. “We’ve developed the industry’s most technically advanced sportsbook platform in the market today, while Bit8 has developed a modern, product agnostic platform complete with highly advanced CRM tools. Combining our strengths will allow Bit8 licensees to offer comprehensive sports betting service with the industry's best campaign management tools. Creating a single view of the customer's activity across sports and casino is an unbeatable combination.
Angelo Dalli, CEO, Bit8 said: “We have seen a real demand for a fully-managed sports betting service from our licensees. When we met the FSB team it was immediately obvious that their modern sports betting technology would work well on our product agnostic platform. FSB are in line with our thinking that the industry is ready to migrate away from legacy platforms. This partnership makes great commercial sense, it strengthens our position as a platform supplier and improves FSB's distribution opportunities.”