LAS VEGAS, May 6, 2014 — Bally Technologies (NYSE: BYI) (“Bally”) has expanded its partnership with Golden Nugget Inc. to become the exclusive, enterprise-wide Systems provider for Golden Nugget’s five gaming properties in the United States, including its properties in Nevada, New Jersey, Mississippi, and a soon-to-be-opened casino resort in Louisiana.
In total, Bally’s award-winning Systems offerings will be connected to nearly 6,400 slots and table games across four states. Additionally, Bally’s solutions will be customized to be integrated with the Golden Nugget “Select Club” patron-loyalty program at more than 440 restaurants nationwide, in addition to the five casino resorts. This will enable Golden Nugget to have a singular view of its patrons, no matter where they are dining or playing.
“We believe Bally’s robust technology can meet our aggressive goals moving forward and position us best to continue offering a high-end experience at our restaurants and resorts,” said Golden Nugget Chairman, Chief Executive Officer, and Sole Shareholder Tilman J. Fertitta. “We are confident Bally is best suited to take our loyalty and tracking programs to the next level, while continuously helping us meet our revenue goals quickly. Bally’s fresh new lineup of game titles will also bring a new level of excitement to our casino floors.”
In addition to the Bally Systems already installed at the Golden Nugget properties in Atlantic City and Biloxi, Bally will replace a competitor’s Systems at the Golden Nugget Las Vegas and the Golden Nugget Laughlin. Bally also plans to install its Systems at the Golden Nugget Lake Charles, which is scheduled to open in late calendar 2014.
Golden Nugget selected an expansive array of Bally’s state-of-the-art Systems solutions, including SDS, CMP, iVIEW Display Manager (DM), Elite Bonusing Suite, Business Intelligence, Promotional Kiosk, Service Tracking Manager, TableView, and CoolSign.
Bally has also signed an agreement to provide many of its latest slot games to the properties, including many fresh new titles featured on the new ALPHA 2 Pro Wave cabinet and powerful Quick Hit content on the ALPHA 2 Pro Curve cabinet.
“We have had an important partnership with Golden Nugget for many years,” said Bally’s President and Chief Executive Officer Ramesh Srinivasan. “The Golden Nugget casinos in Atlantic City and Biloxi have been very valuable members of our Systems family. We are proud to have Golden Nugget Atlantic City as the first online wagering customer of our open-architecture iGaming platform. Our partnership with Golden Nugget continues to drive our Systems and Interactive technology solutions towards our vision for a common single view of the player.”
“We are laser focused in our desire to provide Golden Nugget with solutions which enable player marketing integration across all the channels of consumption, including their land-based casinos, online wagering, mobile wagering, and affiliated restaurants,” he added. “Our highly configurable Systems and Interactive solutions will provide Golden Nugget the exact solution combinations they need. We are very grateful and proud of our Golden Nugget partnership.”
Mr. Fertitta, through various wholly-owned affiliates, currently operates four Golden Nugget Hotels and Casinos which are located in Las Vegas and Laughlin, Nevada, Atlantic City, New Jersey and Biloxi, Mississippi. The newest Golden Nugget Hotel and Casino is currently under construction in Lake Charles, Louisiana, and will mark the fifth property.
Las Vegas - Winner of the AAA Four Diamond Award consecutively since 1977, the Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget Las Vegas now offers more than 2,400 deluxe guestrooms and suites; a high-energy casino featuring the most popular slot and video poker machines, table games, race and sports book, and poker room; nightly entertainment with master impressionist and comedian Gordie Brown; world-class restaurants such as Grotto Italian Ristorante and Vic & Anthony's Steakhouse; a luxury spa and salon; and The Tank (rated one of the world’s top ten pools), a year-round outdoor swimming pool complete with a 200,000-gallon, live shark aquarium and H20 poolside lounge.
Atlantic City - Winner of the AAA Four Diamond award, is a premier resort destination located on the Frank S. Farley Marina and offers guests 727 beautifully remodeled rooms and suites. The entire property completed a $150 million renovation, taking on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounges, stylish retail offerings, as well as Landry’s signature world-class restaurants such as Chart House and Vic & Anthony’s Steakhouse; a luxury spa and salon; and H20 poolside lounge. Golden Nugget has further introduced first-class accommodations, exquisite dining options and fun-filled entertainment venues including Haven Nightclub, a luxurious 12,000 square foot space designed to offer a unique atmosphere unlike anything else available in Atlantic City.
Laughlin – An oasis in the desert, the Golden Nugget Laughlin is a hotel-casino located on the banks of the Colorado River, near the Arizona and California borders, in Laughlin, Nevada. The whimsical, tropical-themed resort features top-notch restaurants, comfortable guest rooms and some of the hottest gaming action in Laughlin – all accented with personalized service and hospitality that have earned the hotel and casino many accolades. Guests can bask in a tropical paradise where the intimacy and serenity of the Colorado River region meets the high-energy gaming action of Nevada. The casino features slot and video poker machines, including progressive-play machines; table games, and a complete race and sports book, which is linked to the Golden Nugget Las Vegas for the most up-to-the-minute betting lines. In addition to gaming, guests can wet their palate at several signature dining concepts featuring Harlow’s, Saltgrass Steak House and Bubba Gump Shrimp Co. before partaking in the energy of Gold Diggers Nightclub.
Biloxi - Located on the Gulf of Mexico, is a premier resort destination, offering guests more than 710 rooms and suites. The entire property recently underwent a $100 million renovation taking on a fresh, modern look which includes a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounge, as well as Landry’s signature world-class restaurants such as Morton’s The Steakhouse, Bubba Gump Shrimp Co., Michael Patrick’s, Lillie’s Asian Cuisine. Golden Nugget has further introduced first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Biloxi.
Lake Charles –Located only two hours from Houston, TX, the Golden Nugget Hotel and Casino Lake Charles, which is currently under construction, and the last gaming license issued by the state of Louisiana, will be one of the most luxurious gaming resorts outside of the Las Vegas strip. The property, a $600 million investment, will feature 740 luxury hotel rooms and suites, an 18-hole championship golf course, a world-class spa, extensive retail options, a number of Landry’s signature restaurants, including Vic & Anthony’s Steakhouse, Landry’s Seafood, Saltgrass Steak House, Cadillac Bar, Grotto Italian Ristorante, Lillie’s Noodles, Asian Cuisine & Sushi and Michael Patrick’s Brasserie, an 18,000 square-foot ballroom, 30,000 square feet of meeting space, a one-of-a-kind pool and private beach front and marina. An innovative casino floor featuring 60 table games, a state-of-the-art poker room and 1,600 of the newest slot machines in the world will redefine the gaming experience across the industry.
Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.